Collaboration and Transparency: “Changing Tires on a Bus Moving 70 Miles Per Hour”

09:25 - 10:00

  • Over the past couple of years, Coca Cola (one of the most recognizable brands on the planet) went through a historic re-franchising of their bottling network. This seismic change reverberated throughout all aspects of the business particularly in the area of the supply chain. My presentation will discuss how the company was able to do this and for the most part keep it transparent to an everchanging and demanding customer

Keith Woods, Director of Supply Chain – Coca Cola North America, The Coca Cola Company